Progressive Web Apps for business transformation

Progressive Web Apps for business transformation

By Aditya

Technology has changed the way of operation for the majority of the businesses. It has either provided a positive impact or a negative impact. Use of technologies according to the business needs is a prime factor rather than using technologies just because they are trending in the market. The mobile application is one such thing which almost every business strives to leverage at its best. But not all businesses can manage to have their own mobile apps. Also most often businesses push themselves to develop a native mobile application and at some point, they realise that they didn’t have to spend in this at this stage. Having a web presence, no doubt is a safer option but sometimes web apps can become a hurdle in providing a top-notch customer experience. It goes without saying that every technology has pros and cons. Web apps and mobile apps are not an exception for that. So how to find a middle solution where you do not have to spend a lot in native mobile application and web application development, as well as your customers, are happy in terms of user experience? There are two solutions to this problem. One can be developing a hybrid app and the one could be developing a PWA. PWA or Progressive Web App makes things way simple. No need for a native application, no need to pay the unnecessary extra amount at the start. All you need to have a website or a web app which is well developed to suit mobile screen displays. It is one of those amazing technologies which makes your production process faster and gives you an extra competitive advantage.

What is this PWA.

A PWA is nothing but your web app running in a full-screen mode. It is actually a web app with a feel of the native mobile app. It works on the technology known as service worker. If it is well designed and developed, then it is a bit difficult to identify the difference between a PWA and a native app. There are various pros of PWA which includes but not limited to push notifications, very easy to install, works in offline mode, takes very less storage as compared to a native app, single code base which saves your cost, easy to code and faster to develop provides cross-platform advantage which means it can run on any device and on any operating system, high performance, hassle free maintenance and updates, last but not the least provides almost all the features that a native app can provide.

That sounds interesting; tell me how I can use it for my business’ advantage.
At the starting phase of the business it is no surprise that there are financial restrictions. If more focus is put on native app development, then you may not have the fund to build up your web presence. Obviously every business has its own different needs. Some businesses prefer to go strictly with native application development but for some, they would like to have a presence on all possible platforms. For such businesses, PWA can be a game changer. With a web app providing you with a web presence, PWA will fill up the gap of mobile or cross-platform presence. Now if a PWA is nothing but a web app in full-screen mode then what is the use of it? Why people will prefer to install it? In reality PWA are a bookmark added to mobile’s home screen. This makes customer’s life easy with just one tap they can reach out your web app with a feel of a native app. Not just that, you can also have PWA deployed on stores for the user to download it.

It is cool isn’t it? But I would also like to tell you the cons of PWA. If you are planning to use PWA for something like a game application where your application wants to interact with the hardware of the mobile device for better performance, then PWA is not a wise choice. Also on iOS there are certain restrictions because of which your customers may not have the complete experience of your PWA. Also if one of your revenue models is through app downloads then PWA may not be useful in this scenario. However, you can tweak some changes here and there but a native application is preferable here. To wrap it up, I would like to provide examples of the companies who use PWA. Some of them are Twitter, Uber and Instagram. Along with this, Garchi also uses PWA. To install it on your iOS device open Garchi’s website in safari. Tap on the share icon and select Add to Home Screen option. To install it on your Android device open Garchi’s website in chrome. Tap on three vertical dots in the upright corner and select Add to Home Screen. Happy learning!



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