The e-commerce industry is booming at a drastic rate. Not to mention, the technological advancements in this domain are thriving. Back in the days, setting up an e-commerce platform was a painstaking process. Nowadays, one can set up your e-commerce platform in no time.
When you own an e-commerce platform, especially a multi-vendor e-commerce platform, just to keep up with maintenance and future updates alone can be painstaking. The costs of development, maintenance, hosting together contribute a lot for a startup. So what’s the solution to this?
We all aim to have our startup to be highly scalable. As we scale up, it’s better that we control the majority of the things related to our startup. But one thing to consider here is that even big companies outsource some parts of their techstack, or rely on something known as SaaS model.
In this article let’s explore in detail on the SaaS model and how Garchi’s whitelabel solution incorporates it. Before we jump into the main topic let's understand the key paradigms.
Cloud computing is one of the few emerging technologies. In simple words, it means you have access to on-demand computer system resources without having to own them. The three main paradigms of cloud computing are:
- Software-as-a-Service (SaaS)
- Platform-as-a-Service (PaaS)
- Infrastructure-as-a-Service (IaaS)
Our primary focus is SaaS, but let's quickly see what PaaS and IaaS is.
PaaS means you have access to computing platforms like environment, operating system etc. Examples of PaaS are AWS Elastic Beanstalk, Heroku, Google App engine etc.
IaaS means you have access to computing resources like databases, servers, networks etc. Examples of IaaS are AWS, Digital Ocean, Microsoft Azure etc.
In almost any cloud computing model, the most important advantage is that you don’t need to worry about the resources as you only pay as per your usage (Pay-as-You-Go).
This is one of the powerful paradigms of cloud computing. As the name suggests, the end user can use the software applications developed and maintained by another company as a service. These software applications can be open source (free) or paid. Let’s take an example of Google Apps like GMail. Almost everyone of us have at least one GMail account.
Suffice to say that for our email transactions we are using an application which is a Google product and we don’t own it. We just access our emails which belong to us using GMail that doesn’t belong to us. Thus we don’t need to worry about development, maintenance and servers of GMail. This doesn’t compromise the security as most of it is already taken care of by Google. Even if we have to pay, it’s for add-ons like more account storage.
Another famous example of SaaS is Spotify
. We listen to our favourite playlist at a monthly subscription cost. This can be done without us worrying about our device storage getting depleted with our favourite songs.
That’s the power of Software as a Service.
Many of us are aware of the term multi-vendor
. To quickly have a look, a multi-vendor is nothing but a single environment where you can have products or services from several sellers or providers.
Whitelabel is a term which most of us might misunderstand. In simple words whitelabel is nothing but Company A produces the product or service and Company B sells this product or service under their own brand. Company B doesn’t produce or manufacture the goods or service, but by using Company B’s own brand, it looks like they have produced and owned it. When any further revisions are required, Company B just needs to relay customers’ feedback to Company A the original producer.
How does Garchi combine all of these?
After looking into these important terms let’s see how Garchi combines all of these to bring up a powerful solution
for your marketplace.
The platform is an all-online platform using the power of cloud computing
. It is a SaaS
which means clients don't have to worry about development, maintenance and hosting. Additionally you don't have to worry about the domain as well. All is sorted for you.
The product is also a whitelabel product
. Garchi develops and upgrades it, while you can have the platform under your own branding. This is different from website builders like Wordpress or Wix, where you can use the available tools to develop your own website, at the cost of time or money (sometimes even both).
Garchi’s whitelabel platform is readily made and developed using extensive research on user experience. In simple words, you only need to create your own lists of products and sellers. Each of your sellers or vendors has a dedicated dashboard. This way, each seller can create her own product catalogue. This makes the platform a multi-vendor
So this was all in brief about Garchi’s whitelabel solution. It’s simple and ready to use. Book a free slot
here to learn more about Garchi’s solution.
Last but not the least, do not forget to share this article with your network :)